For brands
Answers, not just data.
Bring us a business question. We run the whole study end to end and hand you a decision-ready answer.
Questions we answer
Is our price right?
Will this message land?
Why are customers leaving?
Where do we start in a new market?
How the lab works
From finding the right people to the final deck, one connected lab handles every step, with researchers choosing the right method for your question.
Questions we answer
Whatever customer question you have, there’s a study for it.
Bring us a business question. Our researchers pick the right way to answer it.
Types of research
Concept testing
Message testing
Pricing research
Positioning & brand perception
Product & packaging testing
New market exploration
Customer journey & churn
Methods
AI-moderated interviews
In-depth interviews
Focus groups
Ethnography
In-home usage tests
Diary studies
Surveys
Taste tests & in-person trials
Analysis of your existing data
What you get
Everything a study needs, handled.
One accountable researcher, the right method and decision-ready outputs, without managing a single vendor.
01
Accountability
A researcher who owns it.
One researcher designs your study, runs it and stands behind the answer.
→ Study design and approach
→ One point of contact
→ Final readout with your team
02
Method
The right method, every time.
AI interviews, focus groups, ethnography, in-home tests or surveys, chosen to fit the question.
→ Qual, quant or mixed method
→ Recruitment handled for you
→ Partners for anything specialist
03
Outputs
Answers you can act on.
Decks, reports, quote banks and reels, each insight tied to its evidence.
→ Summary and recommendations
→ Video clips and quote banks
→ Evidence behind every claim
Moderator Mode
An AI moderator that learns before it meets your customers.
It sits in on studies with a real researcher and takes notes like a student, so it’s sharper by the time it goes into the field.
Trained by researchers
Moderator Mode runs the full interview alongside an expert moderator and learns from every correction.
Tuned for each client
Our researchers fine-tune its questions, probes and tone for your brand, audience and study.
Part of the whole lab
Switch to focus groups, IDIs, ethnography or surveys whenever the question calls for it, all in one connected flow.
The lab difference
Built for real research work, not generic AI summaries.
A researcher stays accountable for every study, while connected tools do the heavy lifting, so you move faster without losing trust.
Stakeholder-ready outputs
Get decks, reports, tables, summaries, quote banks, and clips your team can share, not clean up later. Every output stays tied to the evidence behind it.
AI speed, researcher judgment
AI handles the heavy lift across moderation, analysis and drafting. Our researchers design the study, review the work and own the answer.
Built around your study
Every project starts with your research question, audience, method, and objective. Vibeo adapts the cuts, views, outputs, and story to the work, instead of forcing a template.
Every method, one lab
AI interviews, focus groups, IDIs, ethnography, in-home tests, diaries and surveys, all connected from recruitment to insight.
Case snapshots
Real questions. Real answers.
A few recent studies, anonymized.
CPG · Product testing
53
cat owners across 14 focus groups
Six litter prototypes, one clear direction.
Six prototypes compared on dust, odor, clumping and claims, ending in a prioritized list of formula and packaging fixes.
Utility · Message testing
52
customers across 8 sessions
Which offer gets people to act?
Bill inserts, ads and rebate messages tested. Saving money led, and we found the wording that built trust.
B2B software · Positioning
1:1
interviews with US small business owners
Finding the right customer.
Fit turned out to be about behavior, not sector, reshaping the ideal customer profile and messaging.
MCP
Makes research searchable, reusable, and accessible to AI.
Every study you run with us stays searchable, so your team can ask Claude and the AI tools you already use about your customers, in plain language.
30%
Lower compute
57%
Faster follow-up analysis
1 place
Everything your research produces
Ways to work
Start with one study. Stay for the learning.
Every study builds on the last, so the lab gets more valuable the longer we work together.
Project
A single study
Bring one question and get a clear answer, fast. Ideal for testing a concept, message or price before you commit.
→ Researcher-led study design
→ Recruitment, fieldwork and analysis
→ Decision-ready deck and report
Partnership
An ongoing customer lab
Continuous customer learning on a monthly or annual plan. Bring questions as they come up and we’ll handle them.
→ A dedicated, accountable researcher
→ Any method, whenever you need it
→ Learning that compounds across studies
Connected Intelligence
Your customer knowledge, compounding.
Every study adds to one connected record of your customers, so the next answer comes faster and goes deeper.
Learning that builds over time
Each study adds to what we already know about your market, instead of starting from zero.
A participant network that grows
Profiled participants from past studies make the next recruit faster and more precise.
Connected to your tools with MCP
Query your studies, quotes and evidence from Claude and the AI tools your team already uses, through our MCP connection.
