Engineered in Chicago.
Built for the global insights community. A customer lab of researchers, AI and real people, learning why and how customers think.
Understanding people is people's work. Technology should make it easier.
We've spent years building consumer systems with early AI and computer vision, and learned how complex human behaviour really is.
As the world gets more complex, new patterns emerge faster than research can follow. So we build world-class agentic systems that help researchers, recruiters and teams understand people better, and build better products and experiences because of it.
The city where consumer research grew up.
The term "brand image" was coined here, and some of the most renowned research agencies started here in the early 1900s. We're proud to build the next chapter in the same city.
One of the first market research firms is founded in Chicago and starts measuring what people buy.
A Hyde Park research firm begins studying why people buy, borrowing from anthropology and psychology.
Chicago researchers coin the term “brand image” in the Harvard Business Review.
Vibeo Labs builds AI-native customer research here, for teams everywhere.
What we believe
Numbers tell you what. People tell you why.
Nothing you learn is thrown away.
Answers in days, with the depth to act on them.
The lab crew
A team of experts, and one very curious AI.
Hover a card to hear the question each of us loves asking customers.
participants reached
research methods, one customer asset
from field to findings
hours of conversation analyzed
A day in the lab
From your question to findings, before the next morning.
A researcher reads it and calls you back.
The right methods and the right people.
Screened, scheduled and confirmed.
Interviews run with researchers and our AI moderator.
Themes, quotes and clips come together.
And everything joins your customer asset.
Fueled by deep dish, somewhere along the Loop.
Tell us what you need to know. A researcher replies with a starter plan.
Talk to a researcher